Real estate photography is an important part of any realtor’s marketing strategy. There are several reasons for this, the most important being that photos can significantly increase a home’s value.

A lot of people think that professional photographers don’t do any post-processing, but this is not true. Shooting and image post-processing are two different things. Image editing is a necessary part of the photography process, even for pro photographers and those who use simple point-and-shoot cameras. Professional real estate photographers will spend hours on end perfecting their images to make sure they have exactly what it takes to sell a home or commercial property.

How do we make our photos stand out? It’s a question many of us ask, and it’s important to find the right balance. 

In the real estate photo post-processing workflow, working on brackets shot is a technique that allows you to choose the image that works best when editing manually in Photoshop by using the masking technique. Today we are going to talk about Real Estate photo editing workflow in Photoshop. It can be tricky so let’s look at the key success of this work.

Color Correction

The first step to successful color correction is understanding the tone of your photo. Things like a wall, the floor, and other objects in the scene must be taken into account when retouching your photo. It’s best to start with a RAW file because it gives us more accurate information on how you want your final product to turn out during the blending step.

Color cast removal

The color of a house can have a major impact on how it appears in photos. Even the slightest tint or color cast can change the mood and tone of your photo, which is why you should be aware of how colors affect photography. To make sure that your pictures come out just right, you’ll want to avoid any kind of unwanted color casts that might be present in your image.

Shadow removal

The small things, like shadowing, can make a huge difference in the outcome of your photo. Even if you’re not sure what’s wrong with it or how to fix it, you should always keep an eye out for shadows and tweak some settings. Otherwise, shadows will take away from the clarity and make your picture look dark than it should. To avoid this problem, try taking away or reducing such shadows to produce cleaner and more appealing photos.

Reflections removal

They reflect light from whatever source be it the flash, the reflector, the sun, or even the photographer. These are all factors that necessitate photo retouch during post-production to minimize reflections or removal in scenes. The color of light, the subject matter’s surface texture, and the angle at which a photographer chooses to shoot from all contribute to how much post-production needs to be done on an image.

Window detail and blue sky

The glass windows in a house are the perfect way to show off all of the wonderful details that make it such a great place to live. But novice photographers often overlook these small things, even though they’re what makes this home uniquely theirs. That’s why we use flash to capture them after dark—to reclaim these beautiful details for our memories.  Flash lighting can make photos look harsh, so it’s up to post-processing retouch work to soften it and make the photo more true to the eyes.

Vertical and Horizontal Alignment

Shooting in a very narrow room with a very wide lens sometimes causes what is called linear distortion. Image correction can help your photos look professional and more beautiful, especially when it comes to real estate photography – something that shouldn’t be overlooked. The straight lines of your images are important and can make the difference between a great image and a bad one. It’s important to edit your work before you send it off – even if the distortion is just a little bit. When an image skews, it may also change how viewers perceive emotions and perceptions. So make sure you’re editing before posting!

Unwanted object removal

Sometimes, when we take a picture, something might not work. For instance, the photographer’s reflection on the glass and the camera tripod that captures our every move. It is these unnecessary details that can make an image look bad and not as beautiful as it should be- right down to power cords and towels hanging around the edges of the frame.

Sometimes, when we take a picture there are some things that just shouldn’t be in there- like reflections from a mirror or camera tripod capturing your every move. These unnecessary details can really make an image look bad if they’re not removed before you click “save.”

Clarity and sharpness

When all of the steps have been completed with image editing, it’s important to consider the clarity. There are two different types: sharpness and blurriness. Sharpness refers to how much detail is in an image, while blurriness is a general lack of detail or clarity. It can be difficult to tell if an image has too much sharpness or not enough because there are so many factors that affect this (such as the size and purpose for using images). However, you know when an original blurred image should be adjusted because it will no longer show any quality after adjusting it.

Sky Replacing

When you’re looking for an exterior image, It may not have as much detail as interior photography and sometimes you won’t be able to change the perspective. In all the best pictures, there should be a sky that fills up your entire view. The color of the sky depends on the temperature and atmosphere in each picture. For example, if you’re looking at a picture from Arizona in wintertime, it might have blue skies but then again if you’re looking at Minnesota right now, we’ve been having some really clear days with plenty of sunshine so the sky is typically going to be a more muted greenish-blue color. As for rivers and seas, they should always be blue because water reflects light.

If you’re looking for a way to make your photos come alive, there are many techniques for doing so. One that I’ve found works well is replacing the nice sky with similar colors and tones. This doesn’t just mean changing the hue but also adjusting it to add warmth or coolness to the picture depending on what sort of mood you want to create in your photo. 

Lawn grass adjustment

Sometimes, the grass in our yard is not as beautiful as it should be and we forget to adjust it. But when we take a step back and look at what other things are going on with the lighting and shadows around us, then maybe adjusting the lawn just a bit will make all that beauty shine through.

Some people are so focused on enhancing their images that they forget about how their buyers will react once they see them. Be careful not to deceive potential customers by presenting an image that is completely different from what they expected.

It’s important to remember- especially when trying out new techniques in Photoshop- that potential buyers want photos that look like reality; not too heavily edited or fake looking. When enhancing images make sure to keep your customers in mind rather than going overboard and making your photos look unrealistic.